I am a Marketing PhD candidate at NYU's Stern School of Business. Prior to NYU, I earned my B.A. in Consumer Psychology and Health & Societies at the University of Pennsylvania. 

I study how consumers navigate uncertainty in interpersonal consumption experiences.

My job market paper identifies how social media influencers can strategically take social risks to foster connections with their followers. Specifically, I conceptualize a two-sided framework that outlines how parasocial connections, facilitated by the reciprocal nature of online self-disclosures between influencers and consumers, increase influencer effectiveness.