I am a Marketing PhD candidate at NYU's Stern School of Business. Prior to NYU, I earned my B.A. in Consumer Psychology and Health & Societies at the University of Pennsylvania. 

I study how consumers and creators navigate uncertainty in interpersonal consumption experiences.

One stream of my research considers how social media influencers can strategically take social risks to foster connections with their followers. I conceptualize a two-sided framework that outlines how parasocial connections, facilitated by the reciprocal nature of online self-disclosures between influencers and consumers, can increase influencer effectiveness. I also investigate when and why these self-disclosures can backfire and reduce social media engagement.